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video_transcoding_strategy
strategies for video_transcoding
Transcoding Decision Matrix
Always Transcode
- Multiple device support (mobile + desktop)
- Varying network conditions (3G vs fiber)
- Global audience (different bandwidth)
- User experience priority (smooth playback)
Size-Based Guidelines
| Video Size | Strategy | Reasoning |
|---|---|---|
| < 50MB | Transcode if frequently viewed | Processing cost vs benefit |
| 50-200MB | Almost always transcode | Sweet spot for quality benefits |
| > 200MB | Definitely transcode | Huge UX impact |
Factors More Important Than Size
Audience Reach
- Wide audience → Transcode
- Internal only → Maybe skip
Content Type
- Marketing videos → Transcode
- Debug recordings → Skip
Expected Views
- High traffic → Transcode immediately
- Low traffic → Transcode on demand
Original Quality
- High bitrate source → Definitely transcode
- Already optimized → Maybe skip
Practical Examples
Always Transcode:
✅ Product demos (viewed on all devices)
✅ Educational content (global audience)
✅ Marketing videos (performance critical)
✅ Live recordings (usually high bitrate)
Consider Skipping:
❌ Internal meeting recordings
❌ Debug/test videos
❌ Already mobile-optimized uploads
❌ Very short clips (< 30 seconds)
Smart Transcoding Strategy
- Create 720p immediately (fast processing, covers most needs)
- Create other qualities based on viewership (data-driven approach)
- Use analytics to guide priorities (transcode what actually gets watched)